Marketing Tips

Network marketing is something that promises so much to so many (20,000 people join a network marketing business every week in America). Yet it seems to deliver so little (97% of those 20,000 fail) Why is that? Well, most of them have absolutely no idea what they are doing.

The seven secrets that I am about to share with you briefly are very well-known in the marketing world. In fact, so well-known that I can only just call them secrets. Yet I guarantee to you they will be precious pearls of wisdom in your eyes.

Network marketing attracts, by it's very nature, people pursing a career in marketing, yet have absolutely NO IDEA how to market. Have you ever heard of a pilot flying an aircraft with absolutely no training? Or a surgeon doing surgery without having trained first? Of course not!! The idea is crazy!! Yet how many of you have no idea about how to market, and have not completed any training for your chosen path to financial freedom.

Well, first off, in marketing, what I am about to share with you is GUARANTEED! The reason I can say that, is that I have seen it produce results time and time again. It's like the training school curriculum at a medical or pilot school. It works because when it is applied to a person who completes the training, it produces a surgeon or pilot. The formula (for those 2 out of 100 that like chemistry) looks a little like this;

Daniel's Seven Secrets + You Doing Them Every Day = Guaranteed Success. Any time, every time.

Well here they are;

(1) Identify your target audience - as hard as it is to believe, not everyone needs your product. I can see you opening your mouth and saying, "But Daniel ..."shhhhh. Whether everyone can use your product or you THINK they should does not change anything. Just accept the fact that you cannot market your product to everyone. Find out how old they are, what their likes/dislikes are, what they do in their spare time, you need to know what makes them tick in every department, then and only then, can you fulfill your target markets need/want/desire for what you have.

(2) Positioning - Whether it is through self-development or courses, become an expert in the network marketing field you are involved in. People look for experts to help them find what they want, not newbies with no more ideas than themselves. Positioning brings people to YOU, rather than YOU chasing THEM.

(3) Action - you may laugh, but how many times have you watched videos, written out schedules, looked over your networking marketing product catalog, but at the end of the evening, you have done ... in all honesty ... nothing? Action is not about hitting home runs, signing up 10 distributors in a week. It's about baby steps, every day, over an extended period of time. More games are won in baseball with singles than with home runs.

(4) Showcase your products benefits - do you know what your product does for people? Obvious question, but a lot of network marketers still could not list off 15 major benefits without really thinking about it. How does it help them? What does it help them to do better? Do they live longer? Run faster? Have less pain? Save money? Be safer? How long does it take to work? What results can YOUR consumer expect when taking YOUR product?

(5) Develop a telephone skillset - you want to be successful? Think outside your home town. If you do that, the only way you can reach them in a personable manner, is through the telephone. A telephone skillset is one of the single most valuable tools in a network marketers arsenal. It is a skill that is LEARNED, not something you are gifted with from birth.

(6) Develop a written word skillset - being able to talk to people through paper as if you were actually there. Direct them to you, so you can fill their need/want/desire for your product or service. Again another must.

(7) Learn how to teach (5) and (6) to others - enough said. Again, despite what people tell you, leadership is a skill, not a gift. Anyone can learned it, provided they are willing to.

These 7 steps take hard work, dedication, and an attitude that says, 'I will not give up!!' If that's you, head over to my website for a free report on how to grow your network marketing business and add 3-5 reps a day!

http://www.add8repsaday.com

Posted by Simonbiz at 9:09 AM  

Labels: Business Techniques, Keywords Secret, Links Popularity

Keyword density is one of the major factors that determine the popularity of a website. Compared to the other factors such as the external links that influence the page ranking, keyword density has more relevance in search engine optimization (SEO).

There are three major search engines, viz., Google, Yahoo!, and MSN. Among the three, Google alone contributes to 60 percent of the total web traffic whereas the remaining 40 percent is shared between Yahoo! and MSN with small fractions of their share contributed to small players. The three search engines have different algorithm to track the websites for relevant contents. Their criteria differ in calculating the keyword richness of a website.

Keyword density is calculated by dividing the number of repetitions of the keyword by the total number of words in the text. Keyword density is often expressed in percentage. For example if a keyword is repeated 10 times in a 1000-word article, the keyword density of that article is (10/1000)* 100= 1%. The accepted keyword density for Google is 2- 5% whereas that for MSN and Yahoo! is about 10% or higher. This implies that you can never achieve a perfect page ranking from all the three search engines. For Google, the pages with more than 10% keyword density are assumed spam. In fact, the website will bear the brunt if they go for more than 10% keyword density because Google penalize such websites by dropping their page rank to significantly lower values or removing them permanently from the search engine index. Therefore many webmasters are forced to accept Google’s terms of keyword density and to concentrate on other strategies such as the external links for improving the page rank through MSN or Yahoo!.

The selection of keywords is another important matter of concern. Search engines want that the websites contain the keywords that are appropriate to the contents of the website. There are many websites that unethically fill their websites with the most popular key words such as the ‘casino’ ‘Julia Roberts’, etc. Be careful; the search engine algorithms scan your website content to verify the authenticity of the keyword in your website. For example, the Latent Semantic Indexing (LSI) feature adopted by Google follows a theme-based search for the keyword. Thus it can recognize the appropriateness of the keyword used in the website. The word ‘casino’ should be ideally used in an online gambling website, a night-club’s website, etc. Google spiders will verify the relevance of ‘casino’ by tracing other words or phrases such as ‘Poker’, ‘gambling’, etc., used in the same website. On the other hand, if the keyword ‘casino’ is used in an automobile’s website or a book seller’s website repeatedly for the purpose of attracting the search engines, it will be penalized by the search engine.

In short, the websites with appropriate keyword density would be able to draw the search engine crawlers to them easily. The appropriate key word density finds its relevance only when the keyword itself is appropriate to the content.

Posted by Simonbiz at 10:24 PM  

Labels: Keywords Secret