Marketing Tips

If you take a trip through the many Search Engine Optimisation (SEO) forums on the internet, you'll see countless people discussing article marketing, all trying to figure out whether it's a good or a bad thing to do and whether it's worth the effort.

To be able to figure out whether article marketing is right for you, you first need to understand what you will get from it. Article marketing, properly executed, will bring you three things: traffic, backlinks and a reputation.

Many webmasters make the mistake of believing that submitting articles to ezine websites or article directories for reprint will result in instant traffic. This is not true. Article marketing can take time to have a sustainable impact on your traffic. This is because the traffic will not come predominantly from the article directory site that you submitted the article to. It's far more likely that the traffic will come from the many other websites that have picked up your article either via syndication, RSS or simply through reprinting it with your author links. This takes time.

Given that your levels of traffic and the number of backlinks out there to your site are inextricably linked, the real benefit of article marketing is not in the direct traffic it generates but in the backlinks created to your website via the author links. Although you can't really control the quality of sites that reprint your article in this way, there is still no substitute for quantity. You can then work separately on ensuring a decent number of high quality links are also established. This boost in the number of general backlinks to your site will reflect well in the search engine result pages (SERPs), possibly moving you higher up the results and improving your pagerank in the long term. There is still some debate in the SEO forums over the importance of backlinks and pagerank in search engine positioning, but it is generally accepted that having large numbers of quality backlinks and a resulting high pagerank is desirable.

One of the keys to successful article marketing is to ensure you always write on a subject that you have a sound knowledge of. A high quality article will be picked up and reproduced much more quickly than one thrown together or poorly written. Take time to think about your subject matter, how popular it might be, what keywords people will use to find it and what angle you want to take on the subject.

Don't get caught in the 'quantity over quality' trap. Yes, you will need to be able to write lots of articles to get significant benefits, but they will also need to be high quality articles. Don't sacrifice quality - you'll benefit in the long term. This is how you build your reputation as a specialist in your subject area. With hard work, quality articles and a little time, your article marketing strategy can establish you as a specialist in your field that others will seek out for more information. The only way is up.

Do you want to get started as a writer? Do you want to improve the standard of your everyday writing? If so, visit freewritingadvice.com for punctuation, language and grammar tips as well as articles on creative, non-fiction, article and even technical writing.

Posted by Simonbiz at 1:30 AM  

Labels: Good Content, Network Marketing

You hear the stories all the time. A new millionaire who made all of their money from the internet. The truth is there are plenty of them out there but for every successful story, there are hundreds of people that do not make any money at all online. The problem is not the effort they put in to make money with the Internet, but rather it comes from not putting in the correct effort.

That might seem a little picky but think about it: If you devote your time and money into a process to make you money and do not make any, it is not the effort that keeps money from your wallet because getting money from the Internet is very real, it has to be how you put forth your effort when trying to make money.

What you need to keep in mind when looking to apply your effort correctly is a simple concept which needs to be clear, give people what they want. Whether it is a product or service that is desired or vital for people or information that is entertaining, thought provoking, interesting, helpful, important, a change of pace (which can be provided all together, in combinations or separately), when you provide something online that has this basic principle in mind you will make money online. From here it's just a matter of finding the specific things or ideas that are in demand and putting your effort into them.

Now where to start from this point? I remember scratching my head in bewilderment too because the internet is such an incredible technology as it can facilitate practically everything people from everywhere want. You actually can not "rely" on an area to determine what people want like a brick and mortar store; you need to think two ways:

1) Provide something online which can be targeted for specific areas and which caters to the wants or needs of that area (area can also mean people in groups with similar interests but not necessarily from similar living areas).

2) Take what I like to call "the general specific approach" which is to figure out what people in general want specifically. In other words, think of one a person and what he/she wants or needs in their life at the moment, then think if lots of people are like that person and wants or needs the same thing(s). The people do not have to be similar because the thing(s) that a person may want or need can be wanted or needed universally, or as close to universal as you can get.

Now you are ready to put forth effort correctly and get lots of money from it also. Remember that people will only buy what they want or need so you need to provide those things in order to make money. Everything else, like appeal and availability online comes directly from your effort so slide into your desk, pull your mouse and keyboard closer to you and apply your effort to the things that you know are in demand and earn your money from the correct effort you apply.

Eric Smith is a blogger, marketer, merchant and web site owner. He has a blog created to help a person make money on the web at http://typeathomeopportunity.blogspot.com

Posted by Simonbiz at 3:11 AM  

Labels: Blogging Tips, Good Content

Lately I have been hearing a lot about having good content on your website from the business experts, I've been studying up on this very thing and have also seen other companies that are applying it and I have to agree that having good content does make all the difference in the world. I'm still working on building mine but came up with reasons I learned from the experts and so I'll share them with you.

Here are five reasons why we need good content and how to get it.

1. It Establishes You: Good content should reveal you or your company as an expert. When people are convinced that you know what you are talking about and are an expert in your field it gives you creditability and establishes you as a professional. Share your credentials, your experience in the field or how you have succeeded using the product or service.

2. It Distinguishes You: It makes you stand out from all the rest of the competition. Good content will give your potential customers reasons why they should buy from you and also why they should trust you. Be personable and helpful that you're not just out to get their money but really care for their success in using your product or service by giving them tips and free information to succeed.

3. It Sells Your Product: Another important reason to have good content is to sell your product or service. The biggest marketing tip online is to pre-sell your product before they even look at it. Pre-Selling is not a gimmick or hype but well written content that tells the reader and potential customer what the product can do and why they need it. It prepares the reader to not just be interested in what you are selling but ready to buy. One way is to share testimonials on how others have succeeded or benefited by your product and how they can too. Just the honest facts.

4. It Brings Returning Customers: Try having a subscriber list and create a newsletter that your client's can stay in touch with you and build a report with them on the latest tips and trends in regards to your product or service. Auto-responder emails are also great for free give-a-ways and hottest tips. You can also add other articles from outside sources to help you provide good info.

5. It Brings Happy Customers: One of the best reasons to have good content is that it can bring you returning, happy and satisfied customers back weekly or monthly, It's a win-win situation for both the business owner and the client. One last idea is once you get a good clientele base you could start your own message board for the clients to get to know each other and also for them to know you and answer any questions they may have. Building a community of people together that have the same interests and services and products will keep them coming back for more because they can encourage each other.

I'm going to re-iterate that market researchers have shown that a high percentage of successful online home businesses are more personable and helpful in aiding to the client's success by newsletters, updates, mailing lists, latest marketing tips, and how-to success steps, informative articles and message boards. Good content is about keeping the client well informed, providing for their needs and wants and communicating and touching base with them periodically.

Warning, be careful not to overload them. I receive some auto-responder emails from people that send me an email almost every day. That truthfully turns people off and needs to be avoided. They say by the seventh email you have a purchaser and that is true for the most part but if the person has already purchased your product a bi-monthly or monthly newsletter or update letter is sufficient. We want to keep our customers, not drive them away.

Well hopefully these tips have given you some food for thought and will help you in your work at home endeavors.
http://www.filoiannwiedenhoff.com/

Posted by Simonbiz at 1:09 AM  

Labels: Good Content