Marketing Tips: Make Money Online - 3 Quick Ways to Increase Traffic

The main issue when trying to make money online is acquiring traffic or visitors to your website. You can make money online easily with ad sense or affiliate marketing if you master the art of generating traffic. A few fast and proven ways to increase traffic are pay per click, article marketing, and blogging. I will be listing some tips and tricks on how to do each of these traffic generating techniques effectively.

Pay Per Click (PPC) allows you to easily test your market and is used to drive targeted traffic to your website. This makes it a very valuable tool. Since Google is larger and more efficient than Yahoo I suggest starting out with it. Other search engines are really not worth your time or effort. They just don't produce enough traffic.

You should bid on a large number of keywords, but not necessarily the most popular ones. The most popular keywords will be the most expensive because there is a lot of competition for them. Don't get into a bidding war for the top position for a keyword. Being in the top 4 positions will bring you plenty of traffic. A lot of the time the first ad is clicked on by habit rather than interest, which means you will loose money. If your ad is further down, it's more likely that the person is reading through the search results and interested in your ad.

Keep your ads simple and read through the Google AdWords tips sections. This really helps out when your trying to write your ad. Remember it should be an attempt to get the reader to visit your website, not buy your product.

Google determines your spot in the search results, not only by how much you pay per click, but your click through rate (CTR) as well. Therefore, if you try to improve your CTR, you can get yourself higher up in the search results. Improving your CTR will make a big difference in the amount of traffic you generate and how much you pay for that traffic.

The final and most important part of PPC is turning your visitors into customers. You need to have an effective website and focus on what will push the visitor to buy the product. I always try to put myself in their shoes, what would convince me?

Article Marketing is free but requires a lot of time and effort. It directs targeted traffic to your website in two ways. The first way is by convincing the reader to click on your direct link to your website. The second way it generates traffic is by increasing your rankings in the search engines.

You should have an original, relevant article title. The title is really one of the most important parts of your article, because it pulls the reader in. It should be original so that you can track the progress of your article. To check this, search it in quotation marks in Google. If you don't come up with anything, great! If you do, find yourself a new title. This will allow you to check the progress of your article by later searching it in quotation marks and viewing how many results you come up with. Submit your article to many different article directories.

In addition, you should write about something that you are fairly knowledgeable about. If you are not you should do some research and reading of your own to set yourself apart from the average reader. Do not write too technical or lengthy and keep your article organized. Your article should be between 350-750 words. You want to appeal to the average reader. Make sure to include your website's link at the end of the article.

The results from article marketing are not long-term. You should constantly write and submit new articles. The only cost is your time. I try to write any chance I get. It's like anything else, practice makes perfect. Also, the more articles you have, the more traffic you get, the more money you make. One last tip: I am one of many people who sit down to start writing and my mind just goes blank. In order to get my creative juices flowing I usually read some articles on the topic I am writing about.

Blogging is very similar to article marketing. It is also free and it helps increase your search engine rankings. Your blog should include good content and a link back to your main website. There are many different free blogging platforms, so you can maintain the same blog content and post it on different websites. For your blog to do well you will need to update it regularly, or it will drop in the search engine rankings. So before you decide on a topic for your blog, make sure you have a lot of information that you can add daily.
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