Ignored facts of Search Engine Optimization
There are a number of strategies that together contribute for the search engine optimization (SEO). It is not wise to ignore any one of them and work more on others. Here are a few helpful tips that will help you in improving the SEO of your website in different search engines such as Yahoo!, Google, MSN, etc. All of these tips may not applicable to all search engines; however, if given proper attention to each of them, the result will be great.
Register your domain
Most of the search engines such as Google values the seniority of a website as a proof of its authenticity. Therefore, it is advised that you register your domain with all search engines much before you start the promotional activities of your website. Google has a tendency to prioritize the websites in the search engine result page (SERP) on the basis of their seniority.
Acquire one-way links as opposed to reciprocal links
It really makes a difference. One-way links are one of the best methods to improve the quality of a website. The one-way links acquired by a website is an indication of the popularity of the website. If a website contains relevant content in it, more and more websites would naturally get linked to it. This method is considered one of the most effective organic SEO methods in Google. Reciprocal linking, on the other hand, invites more harm than the good. Websites that contain excess number of reciprocal links are terms as ‘link farm’ and they are penalized by the search engines, especially Google. In the past, many websites identified this method as the easiest way to improve their ranking in the search engines, and they partnered with all types of websites, without thinking about their content most of which was irrelevant to the content of the linked website.
Submitting articles to a directory and bookmarking your website’s pages are two popular methods adopted by websites to acquire quality one-way links. Blog sites and forums are equally good in getting one-way links from other websites with the help of the signature links added in them. While submitting your links through the articles or the blogs, make sure that you include the anchor text in naming them.
Prepare best-quality content
The phrase ‘Content is King’ applies to all websites. A good content is always appreciated both by the search engines and the users. The content should be rich in keywords; however it should not exceed the desired number. Filling a website with keywords will not yield good results. According to Google, an ideal webpage should contain only 2-3% keywords in the text. You may include the synonyms and the related words and phrases of the main keyword as the secondary/tertiary keywords. If your website contains only graphic contents, you should add appropriate text near the image. Use the keywords appropriately in your h1 tag, title tag and the description tags.
Last, but not the least, update the contents in the website on a regular basis. A fresh content will always score better in the search process. The thumb rule is to follow the natural means of improving the contents of a website, rather than adopting the short-cuts.
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