Correct SEO Way To Success
There are certain criteria that are followed by the search engines while considering the websites for Search Engine Optimization. Though the criteria may vary in different search engines, the common principle on SEO focuses on the three aspects - the quality of the content, the optimization of the content and the ranking of the website.
Content is the most important attribute of a website that determines the relevance of the website to the search engines. The standard search engine uses a specific algorithm to identify the relevance of the website on the basis of its contents. The use of keywords is of paramount importance in this context. There should be at least 3-5 repetitions of the keywords, all similar, in every single page of your website that has got the textual contents. More repetitions, however, should be avoided. The search engine program will ignore the website as ’spam’ if it uses one particular keyword more frequently.
The quantity of the contents also plays an important role in ranking the website. It is the content that determines the quality of the website. Therefore, the content has to be given much importance not only in the context of SEO, but also for gaining reputation among the customers. The search engines look for a content that has proper density of the keyword.
Optimization of the content involves different processes. Proper optimization will help the website to be caught by the search engine spiders easily and dragged to the top of the Search Engine Result Page (SERP).
There are two ways of optimizing the contents using the keyword principle
1. Using the keywords in the Meta tags and the title tags.
2. Using the keywords appropriately in the body text.
Meta tags consist of two parts- the title tag and the description. The title tag is the most important in terms of the optimization, and it is used by most of the current search engines, such as Google, Altavista, Alltheweb, etc., as the identification tag of the websites. The size of the title tag varies in different search engines.
Meta description tags, though not relevant in identifying the website for optimization, are useful sometimes in prioritizing the content by the search engines. Meta keyword tags, too, are obsolete, and do not find much application in today’s search process.
The keyword placement in the content should meet the criteria set by the search engines. The keywords should be placed in the proper vicinity of the web page. If the website is rich in graphics, forms, or table contents, the keywords should be placed in ALT tags or No-script tags.
Once the process of optimization is done, the next step is to provide the best page ranking. The fact that there are thousands of websites that are popular makes the process of ranking your website more tough. All the common search engines use a scale of 0-10 to rank a website. Though the score 10 is almost unachievable, you may try to get a score of 8 and above, if you have maintained your website well.
It is better to get a professional advice in order to get proper ranking for your website, and thus improve the SEO of your website.
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