Wednesday, March 19, 2008

Discover 4 Ways to Improve Your Search Engine Marketing

The best ways to advertise online if through search engines. They are used by millions of people every day, giving you maximum exposure. This is why they are so valuable to marketers. When you use Search Engine Marketing (SEM) your ranking in the Search Engine Results Pages (SERPS) will increase dramatically. If you want to maximize your profits, try these tips;

PPC Ads- PPC is the easiest way to get traffic to your website instantly. The only problem is you need money to invest in this method. You bid on keywords that are relevant to your product or service. They appear in the SERPs and you pay every time someone clicks on your ad. You can't just bid on any keyword though. You'll want to make sure that you target the right market so that your visitors convert to customers. Google Adwords is by far the most popular PPC advertiser which also makes it the most expensive.

Paid Inclusion- Paid inclusion is when you pay the search engines for them to display you higher in the SERPS which gives you more exposure. You'll want to make sure again that you are paying for keywords that will convert.

SEO- To improve the quality and quantity of your traffic you need to do well in the search engines. Most search engines assign a page rank(PR) which tells them the quality of your content and thus where to place you in the results. Inserting relevant keywords into your website's content as much as possible without compromising the integrity of the site will increase your pagerank. I recommend going to the advertiser's website to find out how they assign PR so that you know what to improve.

Link building- Link building will increase your PR but you need to be careful when you do this. Some link building sites will actually damage your PR. You need to get quality links from websites that are well established and have a good PR themselves. Good links to your site tell the search engines that there is valuable information on your site and will rank you better for it.

To read more tips and tricks for your own internet business check out http://www.ibat.ca

Saturday, March 8, 2008

Big Ideas For Building a Big Network Marketing Business

Many people go into a new business venture with dollar signs in their eyes. They dream of turning their new career in to one that provides them with a million dollar a year profit. As most of us know, this dream is rarely a reality. Often you hear advertisements that guarantee to help you turn your company into that million dollar making business if you purchase their book or video. In actuality, all that happens is that you spend twenty-five dollars on a new decoration for your coffee table. Having an unrealistic expectation of what you will accomplish with your network marketing company can lead to added stress and strain on your part. It is important to realize that to reach any kind of profit, it will take plenty of dedication and time to making it a better company. You will not receive a fortune without putting forth a considerable amount of effort.

Companies that empower a multi-level marketing strategy are slowly increasing in popularity. For these types of companies to work appropriately, there have to be the same number of employees selling the merchandise as there are bosses over seeing the production. If you have too many people in charge, you will find that there are not enough people selling the product to turn over a high enough profit for anyone to have a sustainable income. Likewise if there are too many employees and not enough higher ups, they could be a problem with having to divide the profits between too many people and again no one will be able to make a sustainable enough amount to make a living.

Choosing the appropriate style of network marketing for you can help you to reach a little closer to your million dollar mark than other companies might. It may be beneficial for you to be involved in several multi-level networks at the same time. One network may not be able to help you reach the necessary income that you are in need of, where as two or more together will increase your profitability of a livable income.

If you decide not to venture into your own business, but choose rather to join a direct marketing company or MLM that make sure you choose one with a good name and good solid business leaders. If the company sounds too good to be true, then it usually is. Try to find a company that has been in business for several years, as the probability of going bankrupt is considerably lower after a three to five year period. Be weary of companies that sell you on the idea that you are not required to sell their products, only add other recruits to the business. Keep the types of profits that you will make in perspective. The only real way to make more money is to dedicate yourself to marketing the business and not waiting for others to hand the money to you. You will want to join a company that is honest is run by good smart business people and that has room for growth. When choosing an upline sponsor shop more closely. A good marketing leader will make you allot of money down the road.

About the Author: Erik Jacobson is a industry newcomer who has been studying under the greats of the internet marketing world. He has learned how to effectively market and build a residual income MLM business online and teach others the exact same process. His website teaches the new marketer how to use the funded proposal to there advantage.
http://www.networkingforcash.com

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